Russell Walker, Ph.D.
  Managing Director
  Walker Bernardo, LLC
  Phone: +1 847 681 0526



Big Data and Analytics

Russell Walker has worked for many years in the field Analytics. He is the author of From Big Data to Big Profits: Success with Data and Analytics (Oxford University Press, 2015). At Kellogg he has taught various courses in Decision Sciences and is the founder of the popular Analytical Consulting Lab. In the Analytical Consulting Lab, companies partner with his Kellogg MBA students on projects requiring analysis of data for the purposes of answering business questions or setting business strategy. Some of the firms that have participated include: American Airlines, United Airlines, the CME Group, IBM, Nielsen, Microsoft, Chicago Bears, Pfizer, Turkish Airlines, Chicago Bulls, Jacksonville Jaguars, Minnesota Vikings, Groupon, William Blair and Company, Northrop Grumman, Hyatt Hotels and Resorts, CDW, Carnival Cruise Lines, Chicago White Sox and host of start-up firms from the Chicago incubator 1871.

He also teaches in the Northwestern University Masters of Science in Analytics program, where he has advised teams on real-world projects with firms, including Walgreens, WE Energies, Transunion, and the Chicago Park District.

Russell gained deep corporate experience with Analytics while at Capital One Financial. While at Capital One, he founded the Analytics Research Lab, which explored and developed new analytical techniques for marketing and risk management. He also founded Centers of Excellence in Analytics and Computing at Capital One.

Russell advises firms on best practices in analytics and undertakes analytical projects through his consulting practice. Many clients especially value his advice on how to get started with analytics and how to position the organization to deploy analytics successfully.

Some of his recent industry research in Big Data and Analytics has included:

  • Monetization Strategies for Big Data
  • Creating Data Products for Digital Platforms
  • Leadership of Data Science Teams and the Role of the Chief Data Officer
  • Development of Hospital Performance Indices
  • Analysis of Retail Customer Data
  • Analysis of Agricultural Commodity Prices
  • Customer Behavior Modeling in the Hospitality Industry


© Walker Bernardo, LLC 2015